Meet the Team

Matt McFedries

Matt McFedries

Founder & Director

As Founder of PracticePlus, Matt’s expertise includes digital and brand strategy, website development and integration. He’s one of the earliest advocates for Cloud accounting software - having founded Debtor Daddy in 2009, an online credit control system for small businesses that connects to Xero, QBO and MYOB.

His thorough knowledge and skills of IT and marketing – drawn from 14 years’ experience – are all encompassing, from CMS and CRM, online, email and mobile marketing to software development, SEO and web design.

Matt graduated from the University of Canterbury with a B.Com in Marketing and Marketing Management in 2001.

Vicky Holloway

Vicky Holloway

Help Desk Team Leader


+64 4 801 6636 or +61 2 9435 0369


As Help Desk Team Leader, Vicky has the technical and creative skills to manage the implementation of web content, train our clients and keep projects on track. Her expertise lies in web design, HTML, CSS, Joomla and Wordpress, as well as having Flash animation, illustration and copywriting skills.

Vicky graduated from the University of Auckland with an MA in Ancient History and a BA in Classical Studies, Egyptology and English.

Evan Stewart

Evan Stewart

Web Developer and Graphic Designer





Proficient in the languages of HTML, CSS, Javascript and the Adobe Business Catalyst platform. Evan is responsible for front end development, graphic design and improving the overall usefulness of our base templates and every site we build on top of them. He also handles our custom website development, designing and building websites that adhere to modern standards.

Before joining PracticePlus team in 2014, Evan worked as a freelance designer within NZ and internationally. He graduated from CPIT with a BA in design and finished up with a post-graduate Diploma of Web Development.

Siân Hoskins

Siân Hoskins

Content Writer and Editor





Our Content Writer and Editor, Siân has extensive experience in commercial copywriting, editing and content strategy. She works across all media and all channels, writing and managing content that engages customers, drives conversation and motivates action.

She has experience on the agency and client side working with global blue-chip enterprises, SME’s and owner-operators across various sectors, including financial, technology, automotive and food.

Siân graduated with a BSc (Econ) from Cardiff University in the UK.